Category Archives: Business

5 Keys to Digital Marketing in Healthcare

The Healthcare sector is one of the industries that will never run out of clients. However, it is important to note that people’s knowledge and access to healthcare services has been evolving.

Healthcare marketing used to be present only on traditional media such as TV commercials, radio advertisements and print. However, all businesses must learn to adapt to different marketing strategies–including those that involve digital media. How does the healthcare sector keep up with these trends? In this post, we will be discussing the 5 keys to digital marketing in healthcare.

5 Keys to Digital Marketing in Healthcare

1. Conveying Authenticity

Most consumers are already jaded with hypothetical claims, unnatural sell copies and all other traditional marketing strategies that used to work. People want testimonials and stories of real people, doctors who show that they care, and relatable stories that help them identify with the company and its constituents. An image that conveys genuine emotions, or video stories based on actual stories.

2. Visually engaging images

When we think of healthcare, we would always think of white coats, people in scrubs, and very pragmatic-looking logos in plain colors. These usual images that appear on healthcare adverts are very traditional and may just pass by a consumer’s attention. It is important to capture visually engaging images and video, though shot and edited professionally, should also be able to portray the company’s mission and vision. Use of bright yet warm tones, friendly and comfortable ambiance, as well as models who show clients the feeling of being “welcomed and cared for” are all important for digital marketing.

3. Blogging and SEO

Old healthcare websites may be tempted to just feature what their company is all about, place some contact details and feature their facilities and staff. However, it would almost be self-sabotaging if new healthcare companies would neglect the power of blogging. Blogging for the purpose of business drives traffic to a healthcare company’s website, which allows users to explore what the company is all about. Blogging about the latest news in health, trending topics, or question and answer portions, are all useful for healthcare companies to increase their exposure in search engines.

4. Social Media Marketing

Social Media has been one of the most powerful avenues of businesses to connect to their clients in a more personal way. Having accounts on the top social media platforms for business–Facebook, Twitter, Instagram, Google+ and LinkedIn–allows companies to connect with future clients who would otherwise not search for information through Google or other search engine websites. Healthcare companies would want to hire people who can give advice on social media account management such as Charles Lubbat . He offers startup healthcare companies strategies on how to improve their digital marketing strategies to reach as many customers as possible.

5. Demand Research

What do people usually need services in? What do people search for that is lacking in the healthcare sector? If a company can offer that service, it should be the highlight of the digital marketing campaigns. Cancer treatment is one of the health concerns that people would need most services in. Though there is a great demand, only a handful of healthcare centers offer satisfying treatments for others. When a company can focus on a need which they can offer, it should also be the key points seen in their advertisement. Demand research is highly important for healthcare companies desiring for growth.

In order to succeed in these key areas of Digital Marketing, it is important to consult a specialist. Charles Lubbat offers these services for startup companies for competitive quotations. 

How to Allergy Proof Your Home

Have you just learned that someone in your family has an allergy? Or are you finally trying to make the home environment that you’ve always known will be better for you or your child’s allergies? These steps from Dr. Summit Shah will help you to create a safe and healthy space, no matter what kind of allergy you are dealing with.

Step One: Make Sure That Everyone Is On The Same Page

Many people share their homes with others. Do you live with a husband, wife, children, or roommates? The first step is to hold a meeting. This can be as informal as a chat at the dinner table, or as formal as a scheduled pow-wow.

Talk to your care providers before holding your meeting so that you know what exactly is on the table. Specific allergies will call for specific actions. A person who is allergic to eggs, for example, might have a reaction to even the slightest egg residue on a pan. Providers like Dr. Summit Shah are available to help with this step.

Be intentional about holding a meeting that will get everyone on-board with your plan for creating an allergy proof home. Everyone in your home has to understand why you are allergy proofing the home, and what that will look like. All members of the household should agree to follow the rules that you come up with as a team.

This might mean that your husband doesn’t get to bring eggs home from the market for his favorite breakfast dish. Instead, he can stop for a breakfast burrito on his way to work, or come up with an alternative to cook at home! These minor tweaks are worth it as you work towards creating an allergen-free space.

Step Two: Change It Up

The next step is to take action and make the changes you have discussed. This might mean purging the kitchen of all things with your allergen listed on the ingredients, or it could mean getting rid of old carpeting or curtains. Start clearing your space of anything and everything that triggers the allergies that you want to prevent.

Step Three: Buy The Equipment

Now that you’ve purged, purchase the resources that you need. If your allergens are environmental and you live in a hot location, you might need to pick up an air conditioner. This could be little things too, like buying egg-replacer for your baking projects, or a new kind of nut-butter for the kid’s sandwiches. Get the supplies that you need so that the changes you have made don’t feel like losses. Your home will be different, and could even be better.

Step Four: Maintain A Healthy Environment

The last step is to keep your space healthy. Once you have made the big and necessary changes, this might feel easy. If you’ve gotten rid of carpeting and curtains to cut down on dust or mold, be sure to regularly clean your new hardwood floors. Remind children to wash their hands every time they enter the house. Guard your space so that the allergy proofing you have done can pay off.

Why Dentistry Affects Your Entire Body

Our bodies are systems, and as such they act as a whole. Because dentistry is a separate branch of medicine, and has been for years, people tend to separate out their teeth from the rest of their bodies, as if the two are not connected. This is far from the truth! Your mouth, teeth, and gums are connected to your entire body system in many ways! Here are several.

Chewing For Strength

Your mouth is the first step in your digestive system. Have you ever thought about how much you really need your teeth? Without the ability to chew, you would have to only eat soft or liquid foods. This greatly cuts back on nutritional options, and could affect the amount and type of calories that you eat daily. Energy comes from your food. Food is processed to build new cells including muscle cells and bone cells. Strong healthy teeth help you to have a strong, healthy body.

Your Gums And Your Heart

Another way that dentistry affects your entire body is the way that gum health may affect heart health. Researchers hypothesis that the bacteria that build up with a case of gum disease enter the blood stream. Bacteria in the blood are circulated through the body, but tend to attach to vessel walls in the heart, where there are lipid deposits. This accumulation of bacteria can cause malfunctions including blockages, weakened vessels, and heart attacks. Because of this, dentists and doctors work together to prevent heart disease through proper dental care. Dentists clean the teeth and in between the teeth, which helps to keep bacteria counts low so that gum disease does not manifest. Dentists also educate their clients about the importance of flossing, and can even teach them how to floss. Flossing is one of the primary methods for preventing gum disease.

Trauma and Surgeries

After an accident, great care must be taken by the medical professionals in charge of your case. Dentists and doctors often have to collaborate after accidents that result in injury. The care that you receive from your dentist or oral surgeon will impact all of the other care that you receive, and visa versa. For example, if a patient receives a bone graft in oral surgery, they will need to share this in the future as a part of their medical record. The among of pain medicine that a person is on when they are on after an intensive surgery will affect the medications that a dentist prescribes. Dentists and doctors often have to communicated information in order to provide the best care for a patient.

Though we often think of them as separate, dentists and doctors both care for your body as a whole system. Instead of thinking of dentistry as limited to just your teeth, begin to think about the ways that your visits to the dentist help you stay healthy as a whole. For more information about dental care and why it is important, you can visit or you can look up Karl Jobst Grove OK, and reach out with your questions!

Preparing Ahead with Survival Food Supplies

To live, you must eat, regardless of what’s happening in your environment. It’s imperative for humans to take meals even in the event of a natural disaster or any other form of emergency situation. Our bodies require food for strength and immunity. So, what survival foods would you take in case of an emergency? Where can you get survival food supplies? Here are some of the common survival foods.

Freeze-dried foods

You can use MREs (meals ready to eat) to survive a disaster. However, they’re not meant for every meal because it’s easy to get tired of them. Therefore, you can purchase them to serve as supplements to other foods. Freeze-dried products are easy to prepare. What’s more, they’re great sources of sustenance as well as energy. It would be wise to include freeze-dried fruits in your food stock. You can consider trail mixes that contain lots of dried fruits and nuts. They’re excellent sources of protein and glucose.

Canned products

Canned foods are among the most common survival foods. They’re usually pre-cooked before they’re put into cans. Just like freeze-dried products, canned goods are easy to prepare and serve. In fact, you can eat these foods straight out of the can. However, you need to check the expiry dates on the cans for your safety. Additionally, you should watch the food’s salt content. If you eat too much salt, you’ll need to drink a lot of water because the salt will dehydrate your body. Hence, it’s advisable to purchase foods with low sodium content. When buying canned food, be sure to add canned fruits and vegetables to your shopping list. These foods will help boost your immunity. Canned foods are readily available, and you can buy them from trusted online stores such as My Patriot Supply.


Not many people remember to store water for a crisis. Water is as important as food. An average human being can’t live for more than three days without water. Having enough water to drink and use for a week will improve your chances of survival. It’s recommended that you store a gallon of water for each person –per day. Keep in mind that water has multiple uses, which include basic cleanliness, cooking, bathing, wound cleansing and brushing teeth. Without water, you will have a hard time preparing freeze-dried foods. So, store lots of water. It’s never a bad idea to have plenty of bottled water in your refrigerator.

Dehydrated milk

You may not need milk during an emergency, but you baby will need some. To prepare powdered milk, you’ll need warm water. Milk will also come in handy if you need to eat cereal. Dehydrated milk is usually sold in cans or packets. Ensure you check the expiry date of dehydrated milk before buying or consuming it. The last thing you need during a disaster is a stomach upset. Therefore, it’s better to be safe than sorry.

Store your survival foods away from insects and rodent because they can contaminate the food, thereby causing food poisoning. Metal containers are good storage options for most foods. Having enough survival food will give you piece of mind.

Have Health and Happiness Like Peter Lik

It’s no mystery or surprise that doing what makes you happy actually has a direct impact on your overall health. When you are happy, your brain releases hormones.

These hormones released improve your immune system functionalities and help prevent stress. It’s no wonder why someone who does what they love, such as master photographer Peter Lik, lives a long and happy life.

Bliss has been associated with better wellbeing, both in people and groups. A few studies have even recommended that conditions of satisfaction may be connected with lower anxiety.


Living Healthy

If you don’t feel well what is the use of living.  You have to find a way to enjoy life so living healthy is a good plan. untitled (48) imagesME3HLVA0 If you are over weight the ability to walk through a park or swim across a stream are limited.  It is time to take control of your physical health to make this life worth living.  I would not make living in a gym a goal.  Try to find an exorcise that you enjoy.  Walking can work for all fitness levels.  Find a safe area that is beautiful to walk through.  Luke Weil is a walking fan.

Aging Healthy

It always surprises me when the interview a hundred year old and the ask what the secret is. imagesQG0J12X8 imagesUBTEXIUM They always say something dumb like I smoked all my life or I ate anything I ever wanted.  What are we to take away from that?  One said that the secret was that she never worked a day in her life.  OK, well I guess if we mooch and eat like a smoking pig we will live to be a hundred. I think the take away is that most people live long in spite of themselves due to heredity.  Mo Howard West Virginia Football players are invincible and think they will live forever.

Health Gone

Once your health is gone it will never be the same.  The damage that a major illness inflicts on the body will always be with you.  The body can recover but will always and forever be weak or damaged.  I blew a knee out thirty years ago and three surgeriesimages13T7JVO7 imagesQBLUB4FJ imagesEUO9XF3L later I still hurt.  The damage we do to our bodies will haunt us the rest of our lives.  Just keep that in mind when you are pushing exorcise beyond your bodies limit.  When it breaks you are done.  Luigi Wewege says that you should slow down and enjoy life.

How’s Your Health

How’s your health?  How can you tell.  There are all kinds of devices that you can buy that can help you answer that question.  A simple blood pressure cuff can tell you a lot.  The new watches can read your pulse and track your activity.  In the future will Doctors even be needed.  Will we just load out symptoms into a data base and be diagnoseduntitled (13) untitled (12) imagesDCMWWGXG right at home.  Will the sensors we have attached to our bodies eventually make changes to out body t correct problems.  Can the sensor tell a insulin pump how much to pump?  Joe Olujic is optimistic bout all this.

Healthy Back

backpain2Do you have back pain?  Most people do at some time during their life.  What can be done to keep your back healthy?  I say a lot of it is inherited from you parents.  Once back problems begin they rarely leave without some intervention.  Surgery should be a last resort for those with chronic pain.  Physical Therapy can help some.  It didn’t help me.  My back hurts for no good reason.  I cant figure it out.  Mo Howard West Virginia Football layers have their share of back problems. Back problems are a major fun killer.  If it hurts to move then what fun can you have?  The next time you decide that you back is indestructible think again.