The Healthcare sector is one of the industries that will never run out of clients. However, it is important to note that people’s knowledge and access to healthcare services has been evolving.
Healthcare marketing used to be present only on traditional media such as TV commercials, radio advertisements and print. However, all businesses must learn to adapt to different marketing strategies–including those that involve digital media. How does the healthcare sector keep up with these trends? In this post, we will be discussing the 5 keys to digital marketing in healthcare.
5 Keys to Digital Marketing in Healthcare
1. Conveying Authenticity
Most consumers are already jaded with hypothetical claims, unnatural sell copies and all other traditional marketing strategies that used to work. People want testimonials and stories of real people, doctors who show that they care, and relatable stories that help them identify with the company and its constituents. An image that conveys genuine emotions, or video stories based on actual stories.
2. Visually engaging images
When we think of healthcare, we would always think of white coats, people in scrubs, and very pragmatic-looking logos in plain colors. These usual images that appear on healthcare adverts are very traditional and may just pass by a consumer’s attention. It is important to capture visually engaging images and video, though shot and edited professionally, should also be able to portray the company’s mission and vision. Use of bright yet warm tones, friendly and comfortable ambiance, as well as models who show clients the feeling of being “welcomed and cared for” are all important for digital marketing.
3. Blogging and SEO
Old healthcare websites may be tempted to just feature what their company is all about, place some contact details and feature their facilities and staff. However, it would almost be self-sabotaging if new healthcare companies would neglect the power of blogging. Blogging for the purpose of business drives traffic to a healthcare company’s website, which allows users to explore what the company is all about. Blogging about the latest news in health, trending topics, or question and answer portions, are all useful for healthcare companies to increase their exposure in search engines.
4. Social Media Marketing
Social Media has been one of the most powerful avenues of businesses to connect to their clients in a more personal way. Having accounts on the top social media platforms for business–Facebook, Twitter, Instagram, Google+ and LinkedIn–allows companies to connect with future clients who would otherwise not search for information through Google or other search engine websites. Healthcare companies would want to hire people who can give advice on social media account management. He offers startup healthcare companies strategies on how to improve their digital marketing strategies to reach as many customers as possible.
5. Demand Research
What do people usually need services in? What do people search for that is lacking in the healthcare sector? If a company can offer that service, it should be the highlight of the digital marketing campaigns. Cancer treatment is one of the health concerns that people would need most services in. Though there is a great demand, only a handful of healthcare centers offer satisfying treatments for others. When a company can focus on a need which they can offer, it should also be the key points seen in their advertisement. Demand research is highly important for healthcare companies desiring for growth.
In order to succeed in these key areas of Digital Marketing, it is important to consult a specialist.
